AP: Apple facing more music rivals

“‘We have a bunch of very comparable services each with their own natural constituencies, and the ability to market to their constituencies is what will determine their success,’ said Josh Bernoff, a Forrester Research analyst.

Early bets on front-runners so far are going to Napster, Apple and MusicMatch—Napster for its deep brand recognition from its freewheeling song-swapping days, MusicMatch for its built-in connection to the widely used Windows Media Player, and Apple for its seamless integration with its popular iPod portable music player.”

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