App Store hits 40 billion downloads, pace increasing

New App Store statistics released by Apple today include several milestones: 40 billion unique downloads of over 775,000 apps by over 500 million active accounts. The 40 billion downloads notably do not include re-downloads or updates, but do include nearly 20 billion downloads in 2012 alone—a huge uptick in growth reflecting iOS’s increased user base, availability of apps, and comfort with apps. Apple notably hit the 25 billion mark in March 2012.

While the pace of downloads continues to quicken, the number of apps doesn’t appear to have grown as dramatically: Apple’s 775,000 app number is up from 550,000 in early 2012, a significant increase that the company is attempting to bolster further. In its press release announcing the latest statistics, Apple also appealed to developers by noting various individual developer successes: tens of millions of downloads for inexpensive games and apps, over $100 million of revenue for freemium titles, and growth of tiny developers into medium-sized businesses.

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