A new report claims the recent removal of AppGratis from the App Store was just the beginning, as the ouster of AppGratis was “a first step in a broader enforcement action,” mainly targeted at similar discovery apps found to violate clauses 2.25 and 5.6 of Apple’s App Store review guidelines. Apple feels such apps “threaten the legitimacy of the App Store charts” by letting developers spend money to increase their ranking. The company is also concerned the App Store could become overwhelmed with “alternative storefronts” through these apps.
Apple’s clause 2.25 was thought to be a way of restricting third-party App Store promotion when it first appeared — those initial examinations of the clause now appear to be true. The clause states, “Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected.” Clause 5.6 states that “Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind.” A stronger enforcement of these clauses could lead to many discovery apps disappearing from the App Store in the near future. [via AllThingsD]