Apple acquires artificial intelligence firm Perceptio

Apple has acquired Perceptio, a startup that develops tech which allows companies to run artificial intelligence on smartphones with less sharing of user data, Bloomberg reports. Since previous reports on Apple’s growing AI development push have cited the company’s demand that predictive recommendations be generated by a user’s device — not based on pooling and analyzing data like similar offerings from Google, Amazon and Facebook — the acquisition fits into Apple’s hopes to do as much processing as possible on local devices. Outside of its routine confirmation of the acquisition, Apple declined to comment on its plans for Perceptio.

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