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    iLounge › News › Apple

    Apple acquires Digital Magazine Platform PRSS

    Jesse HollingtonBy Jesse HollingtonMay 16, 2021 4:06 pm UTC
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    Apple has acquired a small Dutch digital magazine startup, according to a new report (translated link) from Dutch Apple blog iCulture. The company, PRSS, launched in 2012 as a way to allow users to easily create digital magazines for the iPad Newsstand platform without requiring iOS coding or development experience. While neither Apple nor PRSS has confirmed the acquisition officially, TechCrunch received a boilerplate statement from Apple that “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” Apple’s Newsstand platform has not gained much traction since its launch in 2011, and the PRSS acquisition, which essentially provides a magazine-specific alternative to the textbook app iBooks Author, could be used to encourage publishers to take better advantage of the platform. [via 9to5Mac]

     

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    Jesse Hollington was a Senior Editor at iLounge. He's written about Apple technology for nearly a decade and had been covering the industry since the early days of iLounge. In his role at iLounge, he provided daily news coverage, wrote and edited features and reviews, and was responsible for the overall quality of the site's content.

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