Apple acquires Pop Up Archive startup that helps make podcasts searchable

Apple has acquired Pop Up Archive, a startup that specializes in technology that transcribes and organizes audio files to make them more searchable, Nieman Lab reports. The company is known for producing podcast search engine Audiosear.ch, which shut down on November 28 — possibly after being acquired by Apple. The deal comes on the heels of Apple announcing in-episode analytics for podcasts at some point after the release of iOS 11.

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