Apple acquires wireless chip developer Passif

Apple has acquired wireless chip developer Passif Semiconductor, according to a report. Passif specializes in making Bluetooth LE communication chips. The report notes Passif’s technology is “promising for health-monitoring and fitness devices that need extra-long battery life.” It’s been reported that Apple’s upcoming iWatch will be focused on fitness. Apple verified the acquisition, as a company spokeswoman said, “Apple buys small technology companies from time to time.” This is Apple’s known third acquisition in recent weeks, following the company’s additions of Locationary and Hopstop. [via Jessica Lessin]

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