Apple adds ‘Beats by Dr. Dre’ section to online store

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Apple adds ‘Beats by Dr. Dre’ section to online store

Apple has added a new Beats by Dr. Dre section to its online store. The new section, which links to Beats headphones, speakers, and accessories, can be found in the accessories section of Apple’s online store. It’s interesting that Apple has gone with the “Beats by Dr. Dre” name, as opposed to “Beats by Dre” or just “Beats.”

The online store includes some lesser-known products, including the all-white Beats by Dr. Dre Studio x Snarkitecture Headphones ($600), which were used in Apple promo images after the acquisition was announced. These special edition Studio headphones come with a “signature pillow” that is “cast from cultured marble.” [via 9to5Mac]

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Phil Dzikiy

Phil Dzikiy was the Editor-in-Cheif at iLounge. He mostly edited and oversaw all site editorial content, managed staff and freelancers, made the final call on product review grades and awards, and led online coverage of all Apple events and live coverage of the International CES in 2015.