Apple has added a new primary category named “Explicit” to its iTunes Connect backend service for submitting and monitoring App Store applications, suggesting the company may be readying a new adults-only category on the App Store.
According to Mac Rumors, the new category appears in a drop-down menu found in the new submission section, alongside other already-existing categories such as “Books,” “Games,” and “Entertainment.” Although the exact reason for the new category’s appearance is unknown, it is possible that Apple plans to allow recently-banned “overtly sexual” content back into the App Store under this new category, which would allow the company to more easily hide it from underage users via Parental Controls.
Update: Wired reports that the new “Explicit” option has since been removed from iTunes Connect.
