As expected, Apple today took its new Food & Drink category live in the App Store.

The category was revealed in an earlier email from Apple to select developers, informing them of the change.
According to that email, the category includes “apps that help users cook and bake, mix drinks, manage recipes, find new restaurants and bars, and learn what their friends like to eat and drink”, excluding “diet, grocery shopping, coupon-clipping, or food-related game apps.” Currently, the category holds 1120 apps; you can see the listings by following the link above.
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