During it’s iPad event today in San Francisco, Apple announced the expansion of its iTunes in the Cloud service to include Movies from the iTunes Store. Originally launched last June, iTunes in the Cloud allows iTunes users to re-download previously purchased music, books, apps and TV shows to their iTunes library or any iOS device. The service was initially released in the U.S. and later expanded to several other countries late last year, initially for music and later for TV shows as well. The second-generation Apple TV received the ability to stream TV shows from iTunes in the Cloud last summer; although it is not clear whether support for Movies will be included in a coming Apple TV software update or will be exclusive to the third-generation Apple TV also announced today. Apple has also not yet been announced in which countries Movies will be available from iTunes in the Cloud.
Update: The feature has now been activated for U.S. iTunes Store accounts, allowing users to re-download previously purchased movies from the Purchases section of the iTunes Store.