Apple adds Nike Sport Music area to iTunes Music Store

Following yesterday’s Nike-ready iPod and iTunes software updates, Apple has added a new section to the iTunes Music Store with several offerings designed to enhance the Nike + iPod experience. The new top-level iTunes area, called “Nike Sport Music,” features Nike+ Workouts (continuous-play music mixes with voice-over coaching instructions), Nike video podcasts, Sport iMixes put together by iTunes customers, and Athlete Inspiration playlists featuring music picks from the likes of Lance Armstrong, Vince Carter, Ronaldo, Landon Donovan, and others. Also, as part of the launch of the Nike content, electronic group The Crystal Method created an exclusive 45-minute sport mix featuring original tracks and new remixes of their old songs.

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