Apple has aired its first television commercial for the iPad, during the broadcast of the 82nd Annual Academy Awards. The 30-second spot shows the iPad in use, and highlights many of the device’s built-in applications, including Photos, Maps, iTunes, iPod, Safari, Calendar, and Mail, along with iBooks, the iBookstore, and Pages.
The ad finishes by showing the device’s launch date followed by the iPad name; the spot also features the song “There Goes My Love” by The Blue Van throughout. Notably, Apple used the same event—the Academy Awards—to air its first iPhone television commercial.
Apple’s new iPad commercial is now available for viewing on Apple’s website..