Apple airs first iPhone 4S TV spot

Apple has aired its first TV commercial for the iPhone 4S. The new 30-second spot focuses on the iPhone 4S’ Siri virtual assistant, and shows a variety of people interacting with Siri, making statements such as “we have a flat tire” or “I’m locked out,” asking it to make meetings, bring up directions, send a text, make a reminder, or play music, asking it about the weather, or asking general questions. At the end, voiceover says, “Say hello to the most amazing iPhone yet” while the iPhone 4S and Apple logos appear onscreen. The ad is available for viewing now on Apple’s website.

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