Apple has started to air a new 30-second TV advertisement touting The Beatles on iTunes. The ad is based on the covers of the band’s albums, including Please Please Me, With The Beatles, A Hard Day’s Night, Beatles For Sale, Help!, Rubber Soul, Revolver, Sgt. Pepper’s Lonely Hearts Club Band, Magical Mystery Tour—the titular track plays in the background—The Beatles [White Album], Yellow Submarine, Let It Be, and Abbey Road, in that order, with a simple “The Beatles on iTunes” message appearing in text at the end, followed by an Apple logo. Apple is notably giving away The Beatles Yellow Submarine children’s book right now on the iBookstore. The new ad is available for viewing on Apple’s website.