Apple has started to air its latest TV advertisement for the iPhone 4S.
Entitled “Busy Day”, the 30-second spot continues Apple’s recent trend of using celebrities as typical users of Siri—in this case, Martin Scorsese.
During the commercial, the famed director uses Siri to manage his schedule, check on the location of a friend using Find My Friends, and also check on traffic conditions, all from the back of a taxi.
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