Apple has started to air a new television ad for the iPad 2. Entitled “Love”, the 30-second spot continues Apple’s recent trend of showing the device being used in different ways, while a narration track plays in the background. “For some, it’s a lifelong passion. For others, it’s something discovered yesterday,” the narrator—Peter Coyote—says. “We all have things that speak to us. They drive us to get up early, and stay up late. Getting lost in the things we love has never felt quite like this.” The new ad is available for viewing now on Apple’s website.