Over the weekend, Apple started to air three new television ads for the iPhone 4S. Entitled “Siri, Snow Today”, “iCloud”, and “Camera”, the ads focus on the iPhone 4S’ Siri virtual assistant feature, iCloud integration for iTunes purchases, documents, iBooks, and Photo Stream, and the advanced optics and on-board editing and sharing features of the iPhone 4S’ eight-megapixel camera, respectively. All three ads are available for viewing now on Apple’s website.