Apple has started to air two new TV commercials for the iPad mini. Following in the theme of the company’s first iPad mini ad, Piano, the two new spots eschew narration in favour of simply highlighting features of the iPad mini alongside the full-size iPad. Photos shows off iPhoto for iOS being used on both devices to browse through a photo library to the theme of the classic Bobby Darin and Johnny Mercer song “Two of a Kind.” The second spot, Books compares the iPad and iPad mini by showing a number of classic books being opened in iBooks on the two devices, ending by focusing in on the iPad mini and showing the iBooks reading experience. Both ads are available for viewing now on Apple’s website.
Jesse Hollington was a Senior Editor at iLounge. He's written about Apple technology for nearly a decade and had been covering the industry since the early days of iLounge. In his role at iLounge, he provided daily news coverage, wrote and edited features and reviews, and was responsible for the overall quality of the site's content.