Apple has released a new high-end collection of Beats headphones in partnership with French design house Balmain. Providing a new fashion-forward take on both Beats Studio and Powerbeats 3 headphones, the new models are priced at $250 for the Balmain Special Edition Powerbeats 3 — a $50 premium over the normal selling price — and $600 for the Balmain Special Edition Beats Studio — a markup of $220 over the standard Beats Studio headphones. The new style is available in two different color options: a neutral pinkish “Safari” version that is available exclusively through Apple and a green-tinted “Khaki” version which is exclusive to Balmain. Both versions have gold accents and feature Balmain logos and include suede, Balmain-branded carrying cases.
Apple has also engaged reality TV star Kylie Jenner to promote the new collection. Jenner will be appearing in photo and video spots and a post has already been made on her Instagram feed. The theme of the Balmain collection is “urban safari” and the collection fits in line with the fashion house’s dramatic metallic-and-leather design aesthetic. The Balmain partnership is the latest in a series of collaborations between Beats and fashion brands over the past several years. [via iPhone in Canada / Business Insider
