As expected, Apple and Twentieth Century Fox today announced Digital Copy for iTunes, which provides customers who purchase a DVD with an additional, iTunes-compatible digital copy of the movie. Once a customer buys the DVD, they insert it into their computer, enter a unique code into iTunes, and the movie is automatically copied into their iTunes library.
iTunes Digital Copy offer the same viewing options as other iTunes Store video content, including the ability to be viewed on a computer, video-enabled iPod, iPhone or Apple TV. Each DVD will only transfer its iTunes Digital Copy to one iTunes library.
“One of the most requested features DVD buyers have been asking for is the ability to get the movies they bought into their iTunes library,” said Jim Gianopulos, chairman and chief executive officer of Fox Filmed Entertainment. “We’re thrilled to offer such an incredibly simple way for our customers to get even more out of their DVD purchase, and we look forward to releasing many more DVDs this year with iTunes Digital Copy.” “Now movie fans can easily transfer a free copy of the movie they purchase on DVD into iTunes,” said Steve Jobs, Apple’s CEO.