Apple and HBO in talks for ‘HBO Now’ service launch

Apple is in talks with HBO about launching its new “HBO Now” streaming video service on the Apple TV, International Business Times reports. HBO is apparently working with partner Major League Baseball Advanced Media to launch the standalone web service in April, tied in with the premiere of the fifth season of “Game of Thrones.” Unlike HBO’s prior streaming offerings, HBO Now will be available for purchase directly from the company, rather than requiring the user to have an account with a cable or satellite provider. It’s expected that it will launch at a retail price of $15/month, which is in line with the current HBO pricing through traditional providers. While HBO and Apple are in talks about having HBO Now available on the Apple TV, it’s not expected that this will be an exclusive deal, and the service is likely to also be available on other devices such as Roku, Xbox, PlayStation and other platforms.

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