Apple and U2 to work together on music innovation

Apple and U2 to work together on music innovation 1

Apple and U2 to work together on music innovation

On the heels of the historic free iTunes exclusive release of Songs of Innocence earlier this week, a recent Billboard interview with U2 manager Guy Oseary suggests that the partnership between Apple and U2 is expected to continue as “long relationship” between the two companies. Oseary revealed that U2 is “working on other things as well with Apple that have to do with how music is heard and innovation” and suggests that there are still a lot of interesting things to come from the partners hip to take music beyond just the “MP3 file.” The interview also revealed that Beats co-founder Jimmy Iovine played a big part in the deal due to his existing relationship as “a big part of the U2 family” and somebody they look to for “support and guidance.” [via 9to5Mac]

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