Apple and U2 working on ‘secret project’ to boost music sales

Updated

Last week, Apple and U2 teamed up to release the band’s newest album — Songs of Innocence — for free on iTunes. A new article from Time claims that the company and band are also teaming up on a “secret project” to boost digital music sales. According to the article, Bono “hopes that a new digital music format in the works will prove so irresistibly exciting to music fans that it will tempt them again into buying music — whole albums as well as individual tracks.” Details are very sparse, but it’s highly possible that this new project could involve a long-rumored higher-bitrate iTunes audio format, and/or the inclusion of iTunes Extras for albums, as Apple currently does with HD videos.

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Phil Dzikiy

Phil Dzikiy was the Editor-in-Cheif at iLounge. He mostly edited and oversaw all site editorial content, managed staff and freelancers, made the final call on product review grades and awards, and led online coverage of all Apple events and live coverage of the International CES in 2015.