Apple has officially announced that Apple Music has reached 11 million subscribers, USA Today reports, a number not far off from last week’s unofficial report of 10 million subscribers to the service. Apple SVP Eddy Cue noted that Apple is of course “thrilled with the numbers so far” and added that two million of the eleven million subscribers have already opted for the $15/month family plan.
Although all of these accounts still remain in the free trial period until the end of September, the current numbers work out to about half of the paid memberships of Spotify. The numbers also reportedly remain significantly short of Apple’s rumoured goal of 100 million subscribers.
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