Apple announces Amazon Prime coming to Apple TV

Kicking off the keynote today at Apple’s Worldwide Developers Conference, Apple CEO Tim Cook briefly announced that Amazon Prime will be coming to the Apple TV later this year, as rumoured last month. Although Apple’s fourth-generation Apple TV with its open App Store model provided opportunities for a number of third-party video services to get on board the new set-top box, Amazon remained the lone major holdout, likely owing to differences of opinion on business terms between Apple and Amazon. Amazon Prime Video is expected to be available on the Apple TV later this year not only as a standalone app, but will also be tied into Apple’s TV app, providing an integrated experience with other media services.

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