Apple announces annual Back to School promotion, excludes iOS devices

Apple has announced its Back to School 2015 Promotion, later than usual this year and notably excluding any iOS devices or iPod-related offers. Between July 23 and September 18, educational customers purchasing an iMac, MacBook, MacBook Pro, MacBook Air, or Mac Pro can also elect to receive a $199.95 credit to be applied to a pair of Beats Solo2 On-Ear Headphones or Beats Solo2 Wireless On-Ear Headphones purchased at the same time. The same promotion also applies to purchases made through the U.S. Apple Online Store, however for whatever reason the dates for online purchases are limited to August 6 through September 18.

Apple’s original Back to School promotions began in 2005 with the offer of a free iPod mini with the purchase of a Mac, a promotion that recurred annually in similar forms, changing to bundle an iPod nano and then eventually an iPod touch in 2010. After six years of including a free iPod with the purchase of a Mac, the promotion changed in 2011 to offer a free $100 iTunes Gift Card instead with the purchase of a Mac. Apple expanded the promotion in 2012 to also offer a $50 iTunes Gift card with the purchase of an iPad, and then again in 2013 to also include the iPhone. In 2014, the promotion switched from iTunes gift cards to Apple Store gift cards. This year marks the first time since the promotion began eleven years ago that no iPod, iOS device, or iTunes-related item has been included as part of the promotion.

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