Apple announces annual Japanese Lucky Bag promotion

Apple has once again announced its Japanese New Year’s promotion, offering Apple Store customers in Japan the opportunity to purchase “lucky bags.” The annual event will kick off at the company’s Japanese retail locations at 8 a.m. on January 2.

It has been a long-standing tradition among retailers in Japan to offer “lucky bags” or Fukubukuro on New Year’s Day. Containing random items, these grab bags are sold at significant discounts, and customers can potentially score some great deals depending on what they end up with in their bag – customers are required to purchase the bags without first knowing what’s in them. Last year the bags were sold for ¥36,000 (around $344 US at that time), however this year’s pricing has not yet been revealed. Apple’s lucky bags typically contain bundles of accessories that are always collectively worth the asking price, although lucky customers may even find iPods, iPads, or MacBook Airs in their bags.

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