Apple has introduced three new features for iOS Developers allowing them to more easily distribute, test, and promote their apps on the App Store. App Store Bundles will allow developers to bundle up to 10 of their apps into a single-priced bundle that users can purchase together at a reduced price. App Bundles can be purchased with a single tap, and all of the apps will appear individually on the customer’s device. A “Complete My Bundle” feature will also be available that will credit customers for any apps they’ve already purchased, allowing them to purchase the bundle and pay only the price for the remaining apps.
With the introduction of App Previews, developers can now include a video preview to demonstrate the features and user interface of the app that users can watch right on the App Store page. Previews can be between 15 and 30 seconds long and will be displayed as the first image on the product page, followed by the standard app screenshots. Developers will also be able to capture real-time app footage directly from their iOS device using iOS 8 and Yosemite.
Following Apple’s acquisition of TestFlight earlier this year, the company has now incorporated TestFlight Beta Testing into its own tools for iOS developers, and will allow up to 25 internal testers to access beta builds on up to 10 devices each. External beta tester access is said to be coming soon which will allow up to 1,000 users to be invited to beta test an app using only their e-mail addresses.