Apple announces App Store Search Ads

Apple has sent out an email to registered developers announcing the debut of search ads in the App Store. Apple SVP Phil Schiller announced earlier this year that search ads would be coming to the App Store, however provided few additional details at the time beyond saying that Apple was giving careful consideration on the best way to implement ads in a customer-friendly manner. Search Ads will allow developers to easily create tailored ads to promote their apps at the top of App Store search results, with basic ads created automatically using metadata and imagery from the developer’s app and automatic matching of ads to relevant searches in the App Store. Advanced features will allow developers to target their ads to iPhone or iPad users, adds their own keywords, specify a target demographic for ads, and schedule campaigns to appear only during certain time periods. Apple has published a new set of pages at searchads.apple.com where developers can find out more information on the new service and sign up to receive a $100 credit toward their first campaign.

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