In a post on Apple’s iPhone Developer News site the company has provided some additional details concerning the roll out of its new iAd advertising platform.
As expected, the rollout began July 1st, however this initial rollout is limited to North America only, with the service scheduled to be deployed outside of North America in “a few months.” Apple also notes that only a few ads will initially be appearing but the number of ads served will be increased over the next few weeks and months.
A separate post provides additional information for developers on displaying iAds within their applications and cautions developers to take steps to avoid blank banners appearing when ads are not available, noting that apps that display blank iAd banners will not be accepted by the App Store Review Team.