Alongside its announcement of the new iPad tablet computer, Apple announced its new iBookstore, an iTunes Store-like storefront for electronic books that lies within a new app called iBooks. Similar to the iPhone application Classics, the new iBooks application presents all purchased books on a virtual bookshelf showcasing the cover art. All books will be offered in the ePub format, and the iBookstore will feature books from both major and independent publishers—logos for the publishers Penguin, Simon & Schuster, HarperCollins, Macmillan, and Hachette book group were shown during the announcement. Notably, some books shown during the demo were available for as little as $4.99. The iBookstore will be available at the iPad’s launch.