During today’s iPhone 5 event, Apple also unveiled a major update to iTunes, its iconic media management application. Designed to be “dramatically simpler” the new version provides a much more simplified user interface presented primarily as a grid view, with album content expanding in place in a style similar to iOS folders and deeper links into the iTunes Store for browsing and purchasing additional content. A new split screen view allows users to see their full library while working with playlists, a new popup and drop down dialogs provide access to now playing queues and search results, providing more effective navigation without taking the focus away from the main screen. Improved playlist management allows users to move effectively drag and drop tracks directly into their preferred playlists and a new mini-player interface has been added providing album artwork with basic controls and search capabilities.
The new version of iTunes will also provide direct iCloud integration allowing users to stream previously purchased content from iCloud such as Movies and TV shows, with playback positions automatically synced with iOS devices via iCloud. Tighter iTunes Store integration also allows artists to share photos and other information and allows users to access artist pages to look for information such as concert dates and scheduled new releases. The new iTunes is expected to be available in late October.