Apple announces record-shattering New Year’s Day for App Store

Apple has announced that the 2017 began with the busiest day ever for the App Store, with over $240 million in customer purchases made on Jan. 1, 2017. The year 2016 was also a record-breaking year for the App Store overall, with developers earning over $20 billion — an increase of more than 40 percent from 2015, representing about a third of the total developer earnings over the course of the entire eight year history of the App Store. App Store purchases in December 2016 topped $3 billion; top grossing apps included Monster Strike, Fantasy Westward, Clash Royale, and of course Pokémon GO, while Super Mario Run was the most downloaded app globally on Christmas Day and New Year’s Day, after breaking records with 40 million downloads in the first four days after its Dec. 15 release. Apple also added that through its Apps for Earth and Games for (RED) campaigns, developers helped to raise over $17 million for the World Wildlife Fund and (RED).