Apple applies for gaming device trademark

Apple has filed an application with the U.S. Patent and Trademark Office seeking trademark protection in relation to a variety of gaming products. On the application, Apple requests protection of its “Apple” trademark for products that include “Toys, games and playthings, namely, hand-held units for playing electronic games; hand-held units for playing video games; stand alone video game machines; electronic games other than those adapted for use with television receivers only; LCD game machines; electronic educational game machines; toys, namely battery-powered computer games.” Apple currently sells iPod games through the iTunes Store, several of which were developed internally by the company.

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