Apple appoints Oliver Schusser as VP of Apple Music & International Content

Apple Music has a new boss as the service also officially passed 40 million paid subscribers this week. In a memo obtained by Variety, Apple SVP Eddy Cue announced the promotion of Oliver Schusser to the new position of Vice President of Apple Music & International Content, making him the head of Apple Music Worldwide. Schusser, who has been with Apple for about 14 years, has previously led efforts outside of the U.S. related to many of Apple’s other content services, including the App Store, iTunes Movies and TV Shows, and Apple Podcasts, and has been working closely with Apple’s SVP of Internet Software and Services, Eddy Cue, to whom Schusser will now be reporting directly in his new position.

According to Variety, Schusser, who has been based in London, will be relocating to California and splitting his time between Apple Park in Cupertino and Apple’s new offices in Culver City. Schusser was also a key player in Apple’s recent acquisition of Shazam, and will continue to be ultimately responsible for the international teams in 38 difference offices worldwide, although Apple marketing executive Tracey Hannelly will be moved up lead Apple’s international efforts across 155 markets, reporting to Schusser. According to an inside source, the new appointments “have no impact on the current standing of Jimmy Iovine,” although it seems likely that the decisions were prompted by recent reports that Iovine will be transitioning into a consulting role later this year.


Jesse Hollington was a Senior Editor at iLounge. He's written about Apple technology for nearly a decade and had been covering the industry since the early days of iLounge. In his role at iLounge, he provided daily news coverage, wrote and edited features and reviews, and was responsible for the overall quality of the site's content.