Apple is using a little-known guideline document in an attempt to curb third-party iPad and iPhone giveaways, according to a new report. Fortune claims that Apple has only recently begun to reach out to companies in an attempt to enforce its Guidelines for Third Party Promotions, a document that has been around since at least last January. The rules for third-party promotions forbid the use of the iPad, iPhone, or iPhone Gift Card in a promotion, specify that the iPod touch can only be used in “special circumstances and requires a minimum purchase of 250 units,” forbid the use of the word “free” as a modifier for an Apple product name, and the use of Myriad Set font, and require that the promotion notes that “Apple is not a participant in or sponsor of this promotion.”
Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.