Apple has announced two new initiatives in support of U.S. National Parks, with an Apple Pay donation program providing direct financial support and an Apple Watch Activity Challenge for increasing awareness. From Aug 24–31, Apple will be donating $1 to the National Park Foundation for every purchase made with Apple Pay at any Apple Store — either retail or online — in the U.S., with proceeds going to support the Foundation’s mission to protect national parks through restoration and preservation projects as well as education programs for kids. Apple is also running a new worldwide Apple Watch Activity Challenge on Sept. 1 that will allow anybody completing a walk, run, or wheelchair workout of 50 minutes or more to earn an award and new Messages stickers inspired by National Parks. The App Store will also be highlighting a collection of some of the best apps for navigating and exploring the country’s most beautiful national parks.
“America’s national parks are treasures everyone should experience, and we’re proud to support them again this month by donating a dollar for every purchase made with Apple Pay at one of our stores,” said Apple’s CEO Tim Cook. “These awe-inspiring places are our national inheritance, and Apple is doing our part to pass them on to future generations — just as extraordinary, beautiful and wild as we found them.”