Apple CEO pegs modernized TV as “intense interest”

For the first time, Apple CEO Tim Cook has publicly hinted that Apple might be taking active steps towards making a television set, according to quotes from an NBC News interview with Brian Williams. “When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” Cook said, using language that moves beyond Apple’s gentler prior “hobby” and “pulling the string” descriptions of its TV-related initiatives. “It’s an area of intense interest. I can’t say more than that.” While it’s possible that Cook was speaking about the existing Apple TV, it would be curious to allude to an existing product in such a way; at the very least, Cook’s comments could suggest a major push, update, or redesign for Apple TV. Cook’s full interview on NBC’s “Rock Center with Brian Williams” airs at 10 p.m. Eastern tonight.

Updated Dec. 7: NBC has posted part one and part two of Tim Cook’s full interview on “Rock Center with Brian Williams.”

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