During the company’s Q2 2012 Financial Results Conference Call, Apple CEO Tim Cook made several very interesting comments regarding the merging of traditional PCs with tablets. Cook said that while any two types of products can be forced to converge, the resulting products involve tradeoffs, and eventually reach the point at which they no longer appear to anyone; combining products creates compromises that do not please either user. He used the MacBook Air as an example of continuing innovation in the Mac space, and said that it appeals to someone who has somewhat different requirements than an iPad user. Cook specifically said that Apple will not make the compromise of convergence, adding that while others might converge their lines—especially for defensive reasons, such as seeing their computer or tablet sales flagging—Apple will play in both markets simultaneously.
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