Apple said yesterday that the average selling price of iPods will likely decline in the current quarter. “We expect them to be down a little bit in the June quarter,” Apple chief financial officer Peter Oppenheimer said during the company’s second quarter earnings conference call. This suggests that Apple expects to sell more lower-priced iPods, such as the 1GB iPod nano and iPod shuffle, and that a new high-end video iPod will either not be introduced during the quarter, or not significantly offset sales of lower-end models.
Apple CFO: iPod prices to decline
By LC Angell
LC Angell was a senior editor at iLounge. Angell is known for her work on various aspects of the Apple ecosystem, including iPhone, iPad, and iPod. In his role at iLounge, Angell was responsible for a wide range of editorial content, including reviews, buyer's guides, news, and features.