In its press release announcing sales of one million iPhone 3GS units in the device’s first weekend on sale, Apple quietly changed its naming scheme for the new device. Previously referred to in all official Apple communication as the “iPhone 3G S,” yesterday’s PR referred to it as the “iPhone 3GS.” Indeed, a quick check of Apple’s press info site shows that they retroactively changed the name in the release announcing the device, although it appears the company is taking its time implementing the name change on its website and online store. While the company has not given any reason for the change, iLounge’s editors had noted the longer name’s awkwardness. This is the second time in recent memory that Apple has changed an element of a product name after release; the iPod photo was originally called the “iPod Photo” by the company, and changed shortly thereafter.
Apple changes iPhone 3G S name to iPhone 3GS
Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.