Apple clarifies changes to commissions from affiliate links to in-app purchases

Apple has issued a clarification to the company’s new policy for commissions paid to affiliates linking to apps, explaining that “commissions for all iOS in-app purchases will be reduced from 7 percent to 2.5 percent globally.” Last month Apple told affiliate members they would see the reduction on “all app and in-app content,” but the new statement limits the cut to in-app purchases only. The iTunes Affiliate program allows online outlets to claim the commissions if readers click on an embedded link and actually follow through with a purchase. For the time being Apple says “all other content types (including music, movies, books, paid iOS apps and TV) will remain at the current 7 percent.”