Apple is now considering “the most dramatic overhaul of its iTunes music store in more than a decade,” Billboard reports. The internal debate has been prompted by iTunes Radio’s inability to cease the decline of music downloads.
Apparently, only 1-2 percent of iTunes Radio listeners are clicking the buy button. But just how Apple plans on revamping the iTunes store is up in the air.
It’s previously been reported that Apple is considering creating an on-demand music streaming service like Spotify, and the company has looked into creating an iTunes app for Android. Apple is also reportedly pressuring labels for exclusive album releases to boost sales, though it’s likely the company is placing more focus on streaming music at this time.