Apple deal expands custom iTunes Storefront initiative

Apple and Emmis Interactive have announced a licensing agreement allowing Emmis to market its custom Storefront technology to other radio stations and media companies. Used exclusively to date by Emmis radio stations, the Storefront technology allows stations to build storefronts with a look and feel consistent with their product, while enabling listeners to easily find and purchase songs they hear on the air through the iTunes Store. Since its launch on Emmis Radio sites in 2006, the Storefront has been among the top five affiliates directing traffic to the iTunes Store. For examples, see the Storefronts of Power 106, Loop 97.9, and 105.7 The Point.

“Many stations’ web sites direct you to another web site to purchase music and require a users’ credit card information, making the buying experience very cumbersome,” Emmis Interactive co-president Rey Mena explained. “Our custom Storefront technology empowers a radio station to configure a station- branded storefront utilizing iTunes’ entire 6 million-song catalog. These storefronts allow listeners to shop from playlists of station artists as well as top picks recommended by on-air talent. It is a critical tool in building the relationship with listeners and offering them a richer user experience.”

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