Apple has debuted three new iPhone television ads, featuring iPhone users against black backdrops, explaining how the devices has changed their lives. In the first spot, “Mankind”, iPhone owner Doug talks about Visual Voicemail, proclaiming it to be “one of the greatest advancements in the history of mankind.” The second spot, “Meredith”, features a story of how Elliot used his iPhone to lookup the name of his girlfriend’s boss’ fiance before she arrived at a dinner, saving them the embarrassment of admitting to not knowing her name. In the third ad, titled “One Thing”, iPhone owner Stefano explains how he no longer has to carry a bag around to hold his camera, iPod, and two separate cell phones, because the iPhone replaces them all. All three ads are airing now and are available for viewing on Apple’s web site.
Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.