Apple has started airing two new television ads for the iPhone 3GS. While both commercials feature the same white background as other recent iPhone ads, these new advertisements feature different narration voices, and are more testimonial in nature, telling how the narrator uses the iPhone. In “First Steps,” a mother tells how she recorded her son’s first steps using the iPhone, then sent the video to family members and initiated a three-way call with them to discuss the footage. “On Hold” features a male narrator explaining how he doesn’t mind being on hold since he can use his iPhone in the meantime to check email, pay bills, and purchase and play games. Both of Apple’s new iPhone TV advertisements are available for viewing on Apple’s website.
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