Apple at one point discussed making a strategic investment in Twitter, according to a pair of new reports. Citing people briefed on the matter, the New York Times reports that the considered investment was in the hundreds of millions of dollars, and would have valued Twitter at more than $10 billion. While the report notes that the two companies are not in negotiations at the moment, the Wall Street Journal follows up with a report of its own, citing people familiar with the matter who claim that the discussions were held over a year ago. The latter report goes on to claim that the talks didn’t immediately result in a deal and aren’t currently active. Apple added direct Twitter integration to iOS starting with iOS 5, and subsequently added sharing support for the service to Mac OS X in Mountain Lion.