Apple drops Apple TV price to $69

Updated
Advertisements

Apple drops Apple TV price to $69

During today’s Apple Event, Apple CEO Tim Cook announced that the Apple TV price is being dropped to $69. While no new hardware was announced, the lower price was noted as a way to make the Apple TV more accessible and provide more users with access to content such as the new HBO Now service announced at the same event.

Advertisements
Photo of author

Jesse Hollington

Jesse Hollington was a Senior Editor at iLounge. He's written about Apple technology for nearly a decade and had been covering the industry since the early days of iLounge. In his role at iLounge, he provided daily news coverage, wrote and edited features and reviews, and was responsible for the overall quality of the site's content.