Apple drops iPod pricing ahead of event


Apple this morning quietly lowered its prices on the current-generation iPod nano, iPod touch, and iPod classic, ahead of its Rock and Roll media event which is set to begin at 10:00 a.m. Pacific Time. Pricing on the 8GB and 16GB iPod nano dropped to $129 and $149, respectively, while the three tiers of iPod touch—8GB, 16GB, and 32GB—saw their prices cut to $189, $249, and $279, respectively. Finally, the iPod classic dropped $20 to $229, while the third-generation iPod shuffle remains $79. Interestingly, the pricing has only been changed on the individual item pages, and not anywhere else on Apple’s online store or website; it is unclear whether the lower pricing will be carried over to the new models Apple is expected to announce today, or whether this will be considered “closeout” pricing on these older iPods once they are supplanted by new models.

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Charles Starrett

Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.